Why iProspect

We are global

We are a truly global business with 48 offices in 37 markets and over 1,000 employees worldwide. iProspect are able to support you in any future expansion or existing requirements for extended cross-regional campaigns you may have and can cater to a number of different account models.

Experience with large complex businesses

We have significant expertise transitioning and managing many of the world’s leading brands and are comfortable working with large complex organizations that span multiple products, services and internal teams.

Complete range of digital performance solutions

We offer the complete range of digital solutions covering the entire digital spectrum. Our product disciplines include paid and natural search, performance display, affiliates, lead generation, shopping feeds, mobile, analytics, conversion optimisation, social media, facebook and even bespoke and customized applications development. Whatever your performance requirements – we can support you.

We are integrated

iProspect doesn’t approach digital marketing in silos. We work to integrate your digital initiatives with your other marketing efforts to boost your overall marketing ROI. That can mean tightly weaving various digital channels into a cohesive and highly efficient program. Or, it can mean working closely with your other agency partners, which is something we excel at.

Our approach

We deliver more effective and tailored search strategies through our in-house audience and content strategy team by focussing on generating audience insights through our proprietary research studies including CCS (Consumer Connection Study run in the majority of iProspect’s network of 40 countries, surveying 10,000 people in UK alone), manual research and social listening audits to build an audience profile.

This enables us to understand how your consumers make decisions, which publications they read and trust, and what their browsing and research habits are. This culminates in the generation as well as placement of content where it’s relevant and drives performance more efficiently and effectively.

Our relationships

We have developed close relationships with many of the industry’s leading suppliers and professional bodies, and are a tier 1 global customer of Google and Yahoo. These relationships are key to securing early beta tests, dealing with trademark issues that may arise, being kept abreast of new search engine developments and opportunities. Which means we can swiftly and proactively manage our clients business and give them a competitive advantage

Future-proofing

Every business’s success depends on planning ahead and at iProspect we are pursuing an aggressive product roadmap with a long-term strategy for expanding our services beyond the world of digital as we see it today. With our 30+ strong team of developers we’re looking to the future and are already developing custom data attribution models, mobile and data trading platforms, proprietary search tools and customized reporting dashboards to name a few…

Our technology

Technology is at the heart of everything we do in digital and we have invested heavily in technical resource and talent to allow us to build and develop specific applications to aid best practice and maximise both efficiency and returns for our clients. We have also developed strong relationships with all the market leading technology suppliers and through continual trial and testing we’re able to ensure that the most sophisticated platforms are being leveraged for our clients – giving them another competitive edge.

We are a performance culture

We are a performance business and every campaign we execute is based around a set of goals with measureable results. This philosophy is instilled throughout our organization firstly, by investing in our people through rigid development plans linked to performance targets and secondly, through the performance based commercial models by which we work with our clients.

We love digital!

Digital is a challenging, exciting and fast paced environment to work in and our staff love being part of the fastest growing advertising medium ever. Staying ahead of the curve is an everyday challenge and our team of more than 170 specialists thrive on staying one step ahead of the competition.