Our Senior Team
Innovative. Experienced. And passionate about creating success for our clients — that best describes iProspect’s senior management team. Together, they drive iProspect forward to ensure we continue to provide our clients with digital marketing solutions that create impactful business results. Considered thought leaders in the digital marketing arena, our team members are often quoted in the press and invited to speak at industry events. We invite you to get to know the team:
President iProspect Global
Ben Wood is one of digital marketing’s industry veterans. Now driving the vision for the agency globally, Ben previously oversaw phenomenal growth of the UK business since its launch in 2010. Within Aegis, Ben has previously been Managing Director of Carat Digital, Managing Partner at Vizeum and Managing Director of Diffiniti.
Approachable, authoritative and always with a view on the fast pace of change in the industry, he’s a regular commentator for the BBC, the FT, and the Daily Telegraph on all manner of digital media issues – from the value of social media engagement to the challenge of the modern media agency.
Once Australia’s youngest stockbroker, Chris spent his early years in finance working for Credit Suisse and Deutsche Bank. It was in digital marketing, however, where he really flashed his entrepreneurial edge, founding I Spy Marketing – one of Europe’s of fastest-growing agencies, which Aegis acquired in 2012.
While this drive has earned him a string of accolades for award-winning businesses including The Sunday Times Tech Track 100 for Britain’s top 100 private tech companies, it’s also spurred a string of outdoor adventures: Chris has climbed Mount Kilimanjaro, Mount Everest base camp and the Three Peaks, as well as running the Paris 2012 marathon. He’s currently Chairman of the Institute of Practitioners in Advertising (IPA) Search Group, responsible for best practice and industry standards.
Chief Revenue Officer
Jim Brigden joined iProspect as Chief Client & Commercial Officer in August 2012, following its acquisition of I Spy Marketing – where he was CEO. He’s among the few seasoned professionals to have worked in search marketing from the early days, and founded the first UK specialist search agency The Search Works in 2004, growing it to a £100m turnover in just three years. Since then, he’s been director of a breadth of digital media, ecommerce and technology agencies. Focused and level-headed, and a perfect mix of country gent and businessman, Jim has been known to turn his hand to a golf club on occasion.
Chief Performance Officer
Mark started his digital media career at Overture (now Yahoo! Search Marketing) during the early days of pay-for-performance marketing, before moving on to launch Green Cathedral search and media division in London. At iProspect, he leads the product teams across bought, owned and earned media responsible for innovation and ultimately driving performance for clients including Kellogg’s, GM and American Express. Mark was one of the founding members of the IPA Search Group and was elected Chairman in 2009. In 2012, he was recognised for his work to professionalise the UK search sector with a Fellowship of the IPA.
Chief Client Officer
Nishma Robb has always displayed a passionate entrepreneurial zeal for her work; from launching the ground-breaking Teletext Holidays website when digital was just an emerging buzz word, to pioneering Sky’s first interactive service, and right through to her instrumental role in growing I Spy Marketing to acquisition by Aegis Media in 2012.
Now, as Chief Client Officer at Dentsu Aegis digital performance marketing agency, iProspect, and mother to twins (her biggest achievement yet!), Nishma is the same geeky (self confessed!) and fearless digital marketer and businesswoman that she was before, but with more passion than ever about her profession.
At a time of unprecedented media disruption, where technology is driving change at a phenomenal pace, Nishma is relishing the challenges and opportunities presented in this new media landscape. Media convergence is putting control in customers’ hands, and mapping whole new journeys, but also opportunities for deeper understanding and insights on consumer behaviours. It is within this exciting environment that Nishma thrives in delivering innovative new experiences for customers, and driving genuine business value for her clients.
Chief Operating Officer
Chris is responsible for the operational management of iProspect’s media and data channels, including Paid and Natural Search, Affiliates and Lead Generation, Social Media, Analytics and Conversion Optimisation.
His digital marketing career began in 1999 when he co-founded an SEO agency servicing local SMEs. As the business grew, he branched out into Paid Search, web design and analytics. After leaving that business, Chris worked client-side for VisitBritain, where he ran global paid and natural search and web analytics across 45 markets.
Chris joined I Spy Marketing as its fifth employee in 2007, initially as Head of Paid Search, before taking on the role of Operations Director, working as part of the leadership team which drove the agency’s success prior to its acquisition by Aegis. A passionate sports fan, Chris’s dream client would be the Lawn Tennis Association and Wimbledon.
Chief Strategy Officer
Brett heads up Strategy at iProspect, setting out the vision for integrated and performance delivery, and ensuring that technology and data are used in the most effective way to support our clients’ business objectives and leverage their consumers’ digital behaviour. With over 20 year’s industry experience in building and managing integrated direct response campaigns, and with key data planning and strategic skills, Brett has worked across verticals including utilities, finance, FMCG, technology, publishing, travel and automotive. More than ten years at Aegis, he has led iProspect sister company Carat’s Direct team before moving to iProspect in 2011. Originally trained in both forensic chemistry and customer service, this highly unusual combination somewhat explains his relentless drive to unlock value from data – and why he’s a stickler for detail.
Head of Owned Media
Since joining Aegis in 2011, Neilson has revolutionised iProspect’s approach to search, placing social media and content at the heart of strategy and underpinning all campaigns with data and technology to deliver best in class services for some of the world’s largest brands – British Gas, RBS Bank, Thomas Cook, SDG group, Adidas, Monarch, The AA and AMEX. Under Neilson, iProspect’s SEO team is now the UK’s largest, and one of the most respected. Media Week highly commended him as one of its 30 under 30 in 2012. Notoriously competitive, he has been selected to run for Team GB both on the track and in cross-country.
Head of Earned media
Angus has managed search campaigns since 2006, and for an enviable list of clients including BSkyB, LOVEFiLM, WWF, BBC Worldwide, The Royal Navy, The Royal Marines, the Home Office, and many others. He joined Aegis Media in 2009, directing the global search marketing efforts of Nokia in over 80 regions. iProspect’s pragmatist, he has been instrumental in developing the agency’s international search capabilities in London. More recently, he’s helped develop our crucial Facebook advertising proposition. A classist and historian by training, he’s been moved to bloodlust by apostrophes in the wrong place in PowerPoint slides, while his occasional floral shirt has been known to brighten up the office on a Friday.
Head of Bought media
Nick Drabicky currently resides as the Head of Bought Media within the iProspect UK office, overseeing the agency product across all bought channels. As Head of Bought Media the role is to create an innovative department, fully capable of unlocking holistic opportunities across Paid Search, Performance Display, Affiliates and Ad Operations, delivering a market-leading proposition and driving business growth. Nick hails from the United States where he has spent his time leading, planning, and executing multi-channel digital strategies for clients across various verticals including luxury retail, travel, and CPG clients. Nick has over seven years of agency experience within the digital marketing landscape specialising on both broad strategy planning, but also applying deep analytical rigor to each piece of strategy for each piece of client work.
Head of New Business UK
With more than 13 years commercial experience Brandon started his career in software engineering working at SonyBMG and Channel4 before opting for the more glamorous world of digital media. Previously working at European affiliate network TradeDoubler he helped to drive technology and agency sales and in 2010 joined iProspect shortly after its UK launch. At iProspect, Brandon is responsible for driving new revenue growth both externally and across the Aegis group of agencies including Carat, Vizeum, Glue Isobar and Carat Enterprise. He has been instrumental in iProspect’s rapid growth working to win accounts such as Monarch, Thomas Cook and Asda. Originally from Texas, Brandon is most comfortable in his jeans and trainers minus the Stetson.
Global New Business Director
Helena has led global new business and marketing teams at the top media groups for over a decade, having started her professional life travelling the world as an Executive level headhunter in Private Banking. She is responsible for driving iProspect’s largest global and regional pitches, and as part of that pulls together world-class teams of specialists, drives network consistency and product quality, knowledge management initiatives, and best practice sharing across the world, as well as iProspect’s external PR strategy.
Over the years, she has managed pitches for the world’s largest advertisers including Unilever, Nestlé, Motorola, Renault-Nissan, 20th Century Fox, Disney, American Express and Barclays. Helena joined iProspect in January 2013 from WPP’s Maxus. Previously, she worked for PHD and Starcom MediaVest, having learned her trade at Mindshare between 2003 and 2008. A self-professed perfectionist, she keeps very fit and has honed her half marathon skills over the last couple years, getting her time down to just 1 hour 38 minutes.