Shopping Feed Management
Comparison Shopping Engines have streamlined the online shopping experience, allowing customers to compare products, features, and pricing, as well as reviews, ratings and store locations – from one centralised place.
Because retailers often sell their products across huge numbers of web pages at a time, getting this information to shopping engines can be an arduous task. And, submissions are just the beginning. Feeds need to be continuously optimised to ensure they meet each CSE’s requirements.
We maximise your product visibility across all relevant shopping portals with a comprehensive strategy – monitoring feeds to ensure the most up to date products are submitted, tapping into our vendor partnerships for beta testing opportunities, and leveraging our affiliate networks.
You maintain control over all aspects of CSE product listings, including CPC bids, product assortment, categorisation, merchandising offers and ad content.
As with all our services, we take a holistic approach, carefully integrating shopping feed management with other channels including PPC, SEO, and online display advertising. The optimal mix results in increased revenue, orders, qualified traffic, customer acquisition, and overall brand visibility.