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PPC

Pay Per Click Advertising

PPC, or paid search, has traditionally been the centerpiece of digital marketing. With strong ROI and guaranteed visibility, it’s little surprise it commands two-thirds of the media budget.

But with rising bid costs, a proliferation of keywords, and the emergence of mobile, the space is becoming increasingly competitive and complex.

We take a holistic approach. While PPC is essential, the brands that perform best are those that combine the right mix across the entire digital marketing spectrum, integrating SEO, PPC, display, social media and mobile.

Our PPC practice is comprehensive. We get to know your audience, competitive landscape and goals, as well as both your online and offline activity. We manage everything from account set-up/overhaul to keyword research/expansion, ad copy, landing page recommendations, bid management, and ongoing testing of creative, keywords and landing pages.

We have extensive experience in managing campaigns across multiple verticals with complex goals, and have close connections with an extensive number of technology platforms including Marin, Kenshoo, Acquisio and DART for much-needed flexibility and responsiveness.