With the creation and uptake of mobile devices consumption of media is changing from being purely in the home to a variety of places in a variety of ways. We need to ensure that we’re understanding, targeting and optimising how mobile is used by your consumers, sculpting our marketing plans to ensure that we’re speaking to this new type of consumer.
A typical mobile campaign for use begins at the “understanding” phase. Leveraging our content and conversions team we investigate current mobile usage asking fundamental questions about why people are using the mobile site and what their requirements are. Typically the key gaps in a client’s mobile strategy are determined at this point.
In the “target” phase of our strategy we fill the gaps by creating content for mobile users and then driving traffic to relevant mobile pages. Finally we “optimise” existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive additional value.
Our holistic approach to mobile ensures you’re building a strategy rather than just activity. We have had great experience in the past working with some major blue chip names to drive world class mobile performance campaigns.