Integrated Channel Solution
adidas, one of the world’s most recognisable brands has been working with iProspect since 2008. Following great success through paid search iProspect was tasked to deliver an integrated channel solution to reach strict ROI targets.
Google Site Links & SEO Success
Gap Inc., one of the world’s most recognizable brands, chose iProspect to employ Google Site Links in an effort to better understand the impact of increased share of voice on click-through-rate (CTR), conversion rate and demand on SEM campaigns.
The Neiman Marcus Group, a well-known luxury retailer, is one of several prestige brands that are within the iProspect client umbrella. The Neiman Marcus Group brands include Neiman Marcus, Bergdorf Goodman, Horchow, CUSP, and more. In late 2009, Neiman Marcus Direct tasked iProspect with the launch of a mobile campaign in addition to their paid search efforts.
Integrated Paid Search Affiliates And Conversion Optimisation
DHL, one of the world’s most recognisable courier brands has been working with iProspect since 2009. Following great success through paid search iProspect was tasked to deliver an integrated channel solution to reach strict ROI targets.
PPC Success Through Account Restructure
In a very competitive market, iProspect worked with this client on restructuring their account to reduce dependence on expensive PPC head terms and focused on building traffic share with great success.
Increasing ROI Through Onsite Conversion Optimisation
iProspect were engaged in a long-term PPC campaign for a large UK insurer. Although PPC drove positive ROAS overall, poor conversion rates and high CPCs on generic terms led to a change in strategy.
Social Media Strategy
iProspect, in collaboration with Vizeum, created a first-of-its-kind social campaign for the launch of Ridley Scott’s Prometheus. The campaign fused social and broadcast media in an entirely new way, by taking Twitter buzz and excitement beyond the bounds of social and into mainstream broadcast media.