Facebook has 901,000,000…….advertisers!
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Facebook has 901,000,000…….advertisers!

By David Edwards According to Stuff New Zealand facebook are currently testing ways of allowing users to pay to promote posts, or as the test states, ‘highlight’ posts made on their walls. Currently the amount facebook are charging is $2 however...

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Data, data and more data – the key to understanding your consumer.
27
Mar

Data, data and more data – the key to understanding your consumer.

Every week the iProspect DTO (Data, Technology and Optimisation) team will be either writing or promoting articles about, what else…data, technology and optimisation. Macy’s (Have you been to one of their...

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Google Launches Social Analytics Reporting
20
Mar

Google Launches Social Analytics Reporting

By Rachel Sweeney, on behalf of the Data, Technology and Optimisation (DTO) Team     Social Analytics reporting through Google Analytics At iProspect, we currently offer a range of tracking – Websites, Flash, Facebook...

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iProspect launches pioneering Facebook Engagement Index
16
Mar

iProspect launches pioneering Facebook Engagement Index

By Angus Wood | The inaugural version of our Facebook Engagement Index launched today and has been gathering plenty of trade press interest. Building it out for the top 250 consumer brands...

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Google To Roll Out SSL Encryption And “Search Plus Your World” Globally
16
Mar

Google To Roll Out SSL Encryption And “Search Plus Your World” Globally

Google recently added SSL encryption to searches on Google.com, which increases users’ privacy and security, but hides a large amount of keyword data from Google Analytics. Yesterday, Google announced that...

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iProspect shortlisted for the Performance Marketing Awards!
13
Mar

iProspect shortlisted for the Performance Marketing Awards!

By Dan Wright | iProspect has been shortlisted for the Performance Marketing Awards in 3 categories! Our affiliate and search teams have been shortlisted for 3 categories in the Performance Marketing Awards in...

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Aegis launches iProspect in the Mena region
13
Mar

Aegis launches iProspect in the Mena region

By iProspect | Our parent company Aegis Media is excited to announce the launch of iProspect into the Middle East and North Africa region. To be based at Aegis Media's Dubai Media...

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Demise of F-Commerce?
12
Mar

Demise of F-Commerce?

By Declan Burke | In a bid to harness their Facebook fan following, many brands over the last 12 months have created Facebook apps to give users the opportunity to buy...

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Panda 101
07
Mar

Panda 101

By John Barlow Panda - what is it and how can you avoid it? The Panda update was a revolutionary update from Google's search quality team in order to serve high quality...

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Aegis acquisition of Roundarch Inc builds on success of Isobar in the US
07
Mar

Aegis acquisition of Roundarch Inc builds on success of Isobar in the US

By iProspect / Our parent company, Aegis Group plc, is pleased to announce the acquisition of Roundarch in the US for £79million. Roundarch is a leading digital agency which specialises in designing...

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Aegis continue to strengthen their presence in China with the acquisition of Beijing eLink
07
Mar

Aegis continue to strengthen their presence in China with the acquisition of Beijing eLink

By iProspect / Our parent company, Aegis Group plc, has further cemented its position in China by announcing the acquisition of Beijing eLink Advertising Co. Founded in 2007, eLink is a...

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