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Google Adwords For Video
By Richard Bailey – iProspect.
Google Adwords For Video rolls out of beta with improved targeting on YouTube.
Brand Republic have reported today that Google aims to bring the detailed analytical power of PPC advertising to video content using the same bidding model. This will offer a great opportunity for our clients to engage with consumers and allow for more relevant video advertising.
Brands will be able to treat video ads as just another campaign that they’re running with Google making it more affordable and measurable whilst also allowing them to target the right audience demographic through targeting options, with a selection of new engaging ad formats.
Over the past few months iProspect have been testing a combination of formats for our clients in retail and the beverage markets. Overall, we’ve found it to be a rich and engaging way to connect with the right audience. In particular, one ad format named ‘in-stream’ has proven that you can reach a wide or selective audience whilst giving the viewer the choice to engage with your ad. What we love is the fact that the advertiser is only charged when a viewer has chosen to watch the ad, not when an impressions is served.
We believe that Google Adwords For Video gives the advertiser the best of video and online advertising. Giving advertisers the brand engagement and reach of YouTube combined with the analytical power of online marketing, through conversion tracking, insights and optimisation means this could be a real game changer!