Search Engine Marketing Home / Blog article: Facebook has 901,000,000…….advertisers!
Facebook has 901,000,000…….advertisers!
By David Edwards
According to Stuff New Zealand facebook are currently testing ways of allowing users to pay to promote posts, or as the test states, ‘highlight’ posts made on their walls. Currently the amount facebook are charging is $2 however they have been looking at a variation of price points, including free. The interesting part of this is that you now no longer would need a Fan Page to advertise content you have created within facebook and essentially this is a way facebook are looking at recovering from their recent diminishing advertising revenues (see the Q1 2012 figures from the S1 proposal). There is no news on who the ‘advertiser’/user would be able to reach with their post however I would say that this would be within their immediate friend network or possibly friends of friends as well.
My biggest concern is that this feature would turn facebook into a quagmire of low quality advertising and would start to deter advertisers’ from facebook’s current, full blown advertising options as advertising blindness, by users, would increase across the platform. Having said that I am yet to see what the ads look like or where they appear so fingers crossed they would be completely distinguishable from adverts bought through facebook marketplace or facebook premium.