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Top Five Google Analytics Best Practices
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Top Five Google Analytics Best Practices

By Rachel Sweeney | Google Analytics is a Web Analytics solution that provides insight on your website and its visitors.  Setup is often down to user preference; however here are our top five best practices.  Please note, they are our preference,...

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IPO filings shows the growth of social gaming for Facebook
03
Feb

IPO filings shows the growth of social gaming for Facebook

By Angus Wood Facebook’s IPO filing yesterday made the headlines with the new millionaires – and some billionaires – to be made when the social network floats. The company’s earnings statements,...

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New Enhanced Twitter Profiles
02
Feb

New Enhanced Twitter Profiles

By Dave Edwards | As of 10 a.m. yesterday twitter launched their new look brand pages from the UK twitter office. These brand pages are currently only open to advertisers that...

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Google’s new privacy policy and how this affects you
30
Jan

Google’s new privacy policy and how this affects you

By Darryn Almeida | Move over, Facebook. It’s time to look at what big, bad Google is doing with my information now. Google announced this week that it was undergoing a nip...

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Ben Wood gives his views to NMA on Google’s single privacy policy
30
Jan

Ben Wood gives his views to NMA on Google’s single privacy policy

  Google’s single privacy policy could simplify consumer consent and reduce cross-device attribution issues Last week, the search giant revealed plans to unify the multiple privacy policies across its products, including YouTube...

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Mark Fagan comments in NMA on Google’s personalised search service
30
Jan

Mark Fagan comments in NMA on Google’s personalised search service

Brands and agencies greet Google personalised search service with caution Aegis-owned agency iProspect’s head of search and performance media Mark Fagan said brands must start engaging with their consumers...

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Aegis owned Carat wins $3bn global General Motors advertising account
25
Jan

Aegis owned Carat wins $3bn global General Motors advertising account

Yesterday it was announced that iProspect’s sister agency Carat was awarded the global $3bn General Motors advertising account which sees GM consolidate their international advertising, with Carat taking control of...

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SOPA – A bridge too far for content protection
24
Jan

SOPA – A bridge too far for content protection

By Rob Sillars First of all, what is SOPA? I thought it would be fitting to take the Wikipedia definition following their recent black out to drive awareness of this very...

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Google at Risk of seeing Further CPC Falls
24
Jan

Google at Risk of seeing Further CPC Falls

By Matthew Heaton | During Google’s poorer than expected Q4 performance announcement last week, there was a disclosure that CPCs fell 8% thus causing concerns amongst investors. Google’s executives received six...

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Google Goes Affiliate; Game changer or just another network?
23
Jan

Google Goes Affiliate; Game changer or just another network?

By Dan Wright | Google have recently come into the market in the UK with plans to expand into a ‘truly global affiliate network’. Sounds exciting. We all know affiliate for the networks...

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