Facebook To Drop Sponsored Stories: What This Means For Advertisers
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Facebook To Drop Sponsored Stories: What This Means For Advertisers

    By Charles Rose, Paid Social Media Planner As of Wednesday 9th April Facebook will no longer offer advertisers the ability to use the Sponsored Story ad format, something that was first announced in June 2013. Let’s have a look at why...

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07
Apr

The Distinction Between Devices Narrows: Have Mobile Users Spoken?

    By John McManus, PPC Analyst, iProspect UK Propagated in part by Google’s momentous shift to “Enhanced Campaigns”, the sense that user expectation is completely indistinguishable when it comes to Desktop versus...

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01
Apr

April Fools: Google Parrot Algorithm Shift Rocking Worldwide Rankings

  By Joe Lewis, SEO Strategy Director, iProspect UK Google unleashed its latest global algorithm shift overnight, sending the SEO world into chaos yet again. Codenamed Parrot, Google’s latest move is the first...

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20
Mar

iProspect debuts in Campaign School Report with an Excellent 8

    This story was first published in Campaign Magazine Campaign Magazine released its much anticipated annual School Reports on Wednesday 20th March; a supplement that looks at a hundred or so of...

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18
Mar

iProspect UK shortlisted for Performance Marketing Awards

    We’re delighted to announce that iProspect UK has been shortlisted for an impressive 5 awards for this year’s Performance Marketing Awards. After another hugely successful year in 2013 with our...

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18
Mar

Social Media eBook for Luxury Brands

    iProspect UK recently held a client event with Aspire at the House of St Barnabas around the theme of ‘Social Media: How should luxury brands be using it?’ The Aspire...

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12
Feb

PPC vs. PLAs: Synergy is the key to performance

    By John McManus, PPC Analyst, iProspect UK They are visually engaging, informative and interactive. It is no surprise that Product Listing Ads (PLAs) are driving very positive results in Paid Search....

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06
Feb

Transforming Facebook into the world’s largest ever focus group

    By Charles Rose, Paid Social Media Planner Last week Facebook announced a partnership with SecondSync, the social TV analytics company specialising in second screen conversations. By analysing discussion level on the...

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05
Feb

YouTube announces stricter auditing of views

    By Thom Clark, Head of Play, iProspect UK Today (5th Feb) YouTube announced on their security blog that they’re ramping up their auditing of fraudulent views on the platform. This reinforces...

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04
Feb

No-one Left to Add? Why Reports of Facebook’s Death Have Been Greatly Exaggerated

    By Neil McCarthy, Commercial Director, iProspect UK For a company recently compared to a virus, Facebook itself is apparently none too healthy. A crew of self-appointed doctors – from the Twitter...

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