Google Analytics: Improved Re-Marketing Offering
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Google Analytics: Improved Re-Marketing Offering

    By Evie Davie, PPC Executive Remarketing has been a PPC buzz word for some time now. We all remember the days of remarketing via the Google display network however the launch of remarketing lists for search ads redefined its role and...

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19
Jun

Increased findability with https?

    By Yivat Mozes, SEO & Content Marketing Consultant Rumour has it that Google will favourably show https websites in the organic search results. Does this mean that all websites should transfer...

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16
Jun

The iProspect Bid Shaving Custom Script: Shave Your Bids, Save On Your Costs

    By John McManus & Mike Grethe, iProspect UK Introducing the custom script that could save up to 10% of your BAU budget. Thanks to the innovative work carried out by the Custom...

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12
Jun

Big Brother vs. Programmatic Buying

    By Nicola Taylor, Performance Display Manager Ever felt like someone’s watching you? We might not see you or know your name but we know your friends on Facebook, the car you’ve...

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10
Jun

An Introduction to Display Strategy

    By James Devine, Performance Display Assistant This blog will take a look at some of the basic principles of online display advertising, outlining why companies might choose to use display and...

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03
Jun

Sitelinks vis-à-vis Call Extensions: PPC Test Confirms How To Increase Call Extension Impressions

    By Christina Malcolm, PPC Strategist After hearing rumours in the raucous world of PPC, iProspect decided to investigate: do Sitelinks directly impact call extension visibilty? The results overwhelmingly confirmed that telephone...

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27
May

An Introduction to AdWords Campaign Experiments

  By Darren Barr, PPC Search Assistant Current Optimisation Limitations What makes paid search so exciting and challenging is the ever changing digital landscape in which we operate. There is a vast array...

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22
May

It’s not just for the kids!

By Angus Wood, Head of Earned Media This week we published our research report 'The Ageless Internet: From Silver Surfers to Golden Geeks' examining the attitudes to and online behaviour of the...

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20
May

End of age-based digital divide

  End of age-based digital divide: new study dispels ‘silver surfer’ myths Older generations just as digitally confident and socially engaged as younger counterparts Traditional stereotypes, which contrast tech-savvy youth against older generation...

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24
Apr

Branded Content: How well planned is too well planned?

    By Jessica Templeton-Smith, iProspect UK It was the first day back after the first long weekend of the year, so you’d be forgiven for not having your head firmly screwed on...

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