Silver surfers to Golden Geeks

Traditional stereotypes, which contrast tech-savvy youth against older generation technophobes are unfounded, according to our new research. Our study, ‘The Ageless Internet: From Silver Surfers to Golden Geeks’, challenges the myths around technology adoption and digital media habits among older people. It reveals that confidence in technology and internet usage is as high among the 50+ generations, as it is among 30-49 year olds. Download the ebook here

  • Client Results

    Integrated Channel Solution

    Cross channel digital campaign led to increased ROI

  • Client Results

    Exceeded revenue by 82%

    Integrated Paid Search, Affiliates and Conversion Optimisation

  • Client Results

    136% Increase In Conversion Rate

    Improved conversion rates, quality scores and reduced CPCs through website optimisation

  • Client Results

    PPC Success Through Account Restructure

    Reduced cost per sale, improved quality score and increased traffic share for a well-known insurance brand

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